“Txting While Driving…. It Can Wait” campaign

by Sue Scheff on Jan 20, 2012


"Txting...It can wait"

Distracted driving kills.  Whether it is drinking and driving or texting and driving, if you are not driving and paying attention to the road and your car, you are not only endangering yourself, you are a danger to others on the road.

AT&T has been committed to bring awareness and helping prevent distracted driving.

Below is a link to a video that AT&T shot last week during a teen safety fair in Washington D.C., sponsored by a DC TV station and the National Organizations for Youth Safety (NOYS) — a network of national associations and federal agencies focused on youth safety and health. (You may recall, last May AT&T announced a $1 million commitment in the fight against texting and driving. That commitment involves a contribution to NOYS to develop and train student ambassadors on anti-texting-while-driving education. The students then host summits on the topic within their schools and hometowns throughout the school year.)

As part of the D.C. teen safety fair, AT&T had a TWD Simulator on site to give teens a first-hand experience at just how much of a distraction texting and driving can be.  As you’ll see from the video, the simulator is a full-sized car. Kids get in the simulator, put on goggles and start driving, using a heads-up street display in their goggles. They then send a text message and the inevitable result is the kid crashes into a car or a pedestrian.

Link to TWD Simulator:  http://silo.mediasilo.com/weblink/FBF9900EF2686B78BA344B8D06D55ECC/22455/

Background on our “Txting While Driving … It Can Wait” campaign:

While distracted driving is an issue for all motorists, teenagers are particularly at risk.  Traffic crashes are the leading cause of death for teens, and the proliferation of distracted driving among teens is a huge challenge.

That’s why AT&T”s “Txting…It Can Wait” public awareness campaign is especially focused on educating teens about the risks of texting while driving and spreading the message that text messages can wait.  Not even red lights, professionals say, signal a “safe” time to text.

As part of its campaign, AT&T has developed a powerful documentary called “The Last Text” that examines the real world consequences of texting and driving.  Each of the eight individuals in the video — whose lives have been impacted tragically by texting while driving — volunteered their stories to help educate Americans — particularly youth — on the risks of texting behind the wheel.  The documentary can be viewed online on the AT&T “It Can Wait” website and on the AT&T YouTube page.

Texting is so dangerous because it takes a driver’s eyes off the road for an average of 5 seconds.  At 55 mph, that’s like driving the length of a football field completely blind.  Studies show a driver’s reaction time is doubled when reading or sending a text, and that motorists sending a text while driving are 23 more times likely to be in a crash.

 

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Buzzed Driving Kills the Same as Drunk Driving

by Sue Scheff on Dec 26, 2011


Apparently, Rudolph isn’t the only one with a red nose. 43% of the driving fatalities on Christmas Day are alcohol-related.Buzzed Driving

Buzzed driving is drunk driving. Getting behind the wheel after even just one too many drinks can lead to disaster.

Many people think that if they just have a few drinks, even two, they are sober enough to operate a vehicle.  Maybe they are, but maybe they aren’t.  What happens when it is your mother, father, son, daughter, friend that is suddenly no longer with us to celebrate the holidays because someone decided they were sober enough to drive?

Drinking and driving or buzzed driving kills.  There is not alternatives – there is no turning back.  Distracted driving is just as serious, and you are kidding yourself if you think differently.

Put down the cell phone, the text can wait, and you can enjoy a party as long as you remember to sober up before getting in your car.  Don’t become a statistic this holiday season.

Take the pledge:  I’m going to be smart; I won’t drive while buzzed.

Join Buzzed Driving on Facebook and follow them on Twitter for updated statistics.

Also follow MADD Online for important information on drinking and driving, especially when it comes to our teens.  You can also join them on Facebook.

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Teens Texting and Driving Kills: Parents Need to Be the Role Model, Put the Phone Away While Driving

by Sue Scheff on May 15, 2011


Teens are watching their parents. What example are you setting?

Fort Lauderdale, Florida, May  2011: A year after launching its campaign against texting behind the wheel, AT&T* is enlisting more groups to join the cause.  The company today announced a four-year series of contributions totaling $1 million to help educate the public and spread the word about itsTxtng & Drivng…It Can Wait initiative. This announcement kicks off during National Youth Traffic Safety Montha time when many teens are hitting the roads for prom, graduation parties, summer jobs and road trips with friends.

According to the National Highway Traffic Safety Administration, the No. 1 cause of death for teens in America are traffic crashes. In fact, eight of the 10 deadliest days for young people on the roads annually fall between May and August.1 And so far,  this year alone in the U.S., there have been more than 425,000 crashes involving drivers using cell phones and texting.2

AT&T continues to raise awareness about the issue of texting and driving through a multifaceted initiative to educate the general public about using wireless devices safely while driving. The company’s 10-minute documentary, “The Last Text,” launched in December 2010, and since then, has received nearly 2.3 million views. Across AT&T’s Facebook page, AT&T’s Friends & Family page and AT&T’s employee social media page, nearly 61,000 individuals – teens, parents, employees, and more – have taken the pledge to not text and drive since the campaign launch in March 2010.

The National Organizations for Youth Safety (NOYS) – a collaborative network of national associations and federal agencies that focus on youth safety and health – will receive the first contribution, totaling $95,000. This funding will allow for development and training for 40 student ambassadors on anti-texting-while-driving education.

In October 2011, these teen ambassadors plan to join officials in Washington, D.C., for the first-ever national texting while driving prevention youth summit. The students will host similar summits within their schools and hometowns throughout the school year, reminding their peers that text messaging can – and should – wait until after driving.

Our campaign has touched millions in its first year, and this is just the beginning of our movement to reshape wireless customers’ behavior by educating them on the grave risks of texting while driving,” said Gail Torreano, senior vice president of AT&T Employee Communications and Global Sponsorships.

Laura Sanford, assistant vice president, Corporate Contributions at AT&T, said: “While this message is a critical one for adults and youth alike, we’re continuing to focus much of our efforts on teen outreach. Not only are they typically new drivers, but according to a recent Pew Internet Research study, the average teen sends and receives five times more text messages a day than a typical adult.3 This contribution represents our ongoing commitment to promote responsible ways of using our technology, because ultimately, no text is worth losing a life.”

NOYS has played a major role in AT&T’s “It Can Wait” campaign efforts to date, and in December 2010, distributed the The Last Textdocumentary to tens of thousands of schools across the country. Providing schools with discussion guides and toolkits, NOYS helped spur thought-provoking dialogue to engage students in the film, which featured real stories of victims whose lives were altered – or even ended – because of texting and driving.

“We are proud to have been a strong advocate for AT&T’s anti-texting-and-driving efforts for more than a year now, and we’re grateful for their support to further our efforts during National Youth Traffic Safety Month and throughout the year,” said Sandy Spavone, executive director of NOYS. “Developing this new cohort of student ambassadors will allow us to empower youth and equip them with the tools they need to encourage peer-to-peer traffic safety, education and learning.”

AT&T will contribute a total of $250,000 during the first year of the four-year program, and will announce future contribution recipients for its initial year of funding throughout 2011.

Since 2009, the company has revised its wireless and motor vehicle policies to more clearly and explicitly prohibit texting and driving, impacting its more than 260,000 employees; incorporated a don’t-text-and-drive message on the plastic clings that protect handset screens on the majority of new devices sold in AT&T’s more than 2,200 company-owned stores; integrated campaign messaging in AT&T catalogs, in-store signage and collateral, bills, e-mails and newsletters and at AT&T-sponsored events; designed a pledge for its Facebook and employee pages; and more. AT&T’s 10-minute documentary has been screened in thousands of schools in the U.S., as well as in drivers’ education classes, state police agencies, public health organizations and numerous government agencies and safety organizations; and the film appears on AT&T U-verse® platforms, AT&T social media and employee and product pages.

For more information on AT&T’s “Txtng & Drivng…It Can Wait” campaign, please visit: www.att.com/txtingcanwait.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

1National Highway Traffic Safety

2National Safety Council

3Pew Research Center

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Teen Driving Contracts: Do you have one for your teen driver?

by Sue Scheff on Oct 25, 2010


We all know the day that our teen takes the keys can be one that is stressful.  Many times you will hear driving schools and other professionals suggest you have a Teen Driving Contract in place and if they can’t follow the rules for safe driving, the keys come back.

Each family may have their own opinions on what they want in the contract for their teen’s protection, however let’s look at a standard contract.  Teen Driving website offers a great template to start with.  When teens negotiate their own set of car keys, parents worry that they’ve said goodbye to all control.  It’s true that teens experience a new sense of freedom when they get their licenses.  But they often don’t understand the responsibilities that come with the privilege.  Parents can help by drawing up a driving contract, before turning over the keys, that clearly states the family rules as well as the consequences for breaking them.  A contract should address safety, good driving skills, and particular situations in the following areas:

The car:

Parents should make decisions on the following car related items and add them to the contract.

  • Which car(s) the teen is allowed to drive:  The car should have a driver’s side airbag, a good safety rating, and be easy to maneuver
  • Car care—including putting gas into the car, oil changes, tire pressure, and regular maintenance requirements
  • Car clutter—keeping the car clean inside and out and free of trash
  • Paying for insurance.  Insurance rates for teens are often twice the ones for adults over twenty five—and for good reason.  Teens have an average of three accidents between 16 and 20.  Some parents find that having their teens pay the insurance costs with their part time jobs provides some incentive for avoiding reckless  onroad behavior that often results in accidents.  Insurance rates will rise sharply with each accident—sometimes costing thousands of dollars per year.

Safety:

The contract should also stress safe driving practices, including:

  • Always obeying the speed limit and traffic laws
  • Always wearing seat belts and making sure that all passengers are buckled up before driving. (This is the law in Florida).
  • No drinking/drug use—Parents should always be vigilant in watching for signs of alcohol or drug use by their teens and talk to their teens and seek professional help if they find indications.   Driving while impaired is one of the leading causes of fatality in vehicle crashes—and the numbers are unfortunately on the rise in the last few years.  The contract should state that teens are not allowed to drink and drive, have alcohol in the car, or even be a passenger in a car with a driver who has been drinking or using drugs.  Assure your teen that they can always call you to come get them if they get stranded at a gathering.
  • Not driving with friends in the car.  We (TeenDriving.com) suggest that teens not be allowed to drive with friends or even younger siblings in the car for the first six to twelve months of having their license unless an adult is also in the car.  Many states have instituted graduated licensing programs that also have this limitation.  Distractions are one of the main causes of accidents for new drivers.  And trying to keep track of conversations, playing around, or trying to act cool could lead to a crash.
  • Not using cell phones or texting while driving.
  • ·New drivers should let parents know where they are going and when they plan to return.
  • Curfews.  Night driving is especially difficult for a new driver and more accidents happen in the 9:00 p.m.-2:00 A.M. timeframe than during the daylight hours.  Set realistic curfews, but also tell teens that if they are running late, it’s always better to drive safely than speed to make up the minutes—and to call you if possible to let you know they are on the way home.

Consequences:

The contract should specify what happens if the rules are broken.  It’s a good idea to get your teen’s input on appropriate penalties.  For example, a speeding ticket might result in the loss of driving privilege for a week and having to pay for the ticket.

The following is a sample contract that parents can modify by adding their own consequences to meet their needs.

Driving Contract

I __________________________,  agree to the terms of this contract allowing me the privilege of driving my

own car or family vehicles  If, at any time, I violate this agreement, the driving privilege will be forfeited to the extent and degree of violation.

1. I will obey all traffic laws and the posted speed limits and follow safe driving practices at all times.

2. I will not drink and drive, or use drugs and drive and will not have any liquor or  beer or illegal drugs in the car at any time.

3. Should I get a traffic violation ticket, I agree to pay for the ticket as well as the difference in the insurance premium for as long as the premium is in effect.

4. I agree to pay for damages that I incur not covered by insurance including all deductibles.

5. I will never transport more than ______ passengers in the car and will not drive the car until all passengers have buckled up.     For the first six months, I will not drive friends and siblings in the car unless an adult is present.

6. I will keep the car that I drive clean, inside and out take care of gas, oil, and maintenance requirements.

7. I will inform my parents about where I am driving, when I plan to return, and if I will be late coming home.

8. I will not make calls or text on my cell phone while driving.

Optional:

  • I agree to pay for car insurance.
  • I am allowed to drive the following family cars:  list car or cars.
  • My curfew for night driving is 10:00 p.m.

I have read the above agreement and do sign this in accordance with the rules.

Signed by Teen and Parents on the specific date.

Another tip is to have the contract enlarged and made into a poster for the wall.  At the teendriving.com store, we’ve made a sample contract into a poster.  We hope this information helps parents and teens agree on safe driving behavior.

Copy and paste this into Word.  You can edit it to meet your needs and print out for you and your teen to review.

Visit www.teendriving.com for more great safety tips for teen drivers.

Source: TeenDriving.com

Be an educated parent, you will have safer teens.

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National School Bus Safety Week: Stop on Red – Kids Ahead

by Sue Scheff on Oct 19, 2010


It is National School Bus Safety Week and here in North Florida it is a reminder to all drivers, especially the young teen drivers, that stop on red, kids ahead is part of following the school bus stop laws in Florida.

Here are some great reminders for drivers as school buses approach:

  • Leave adequate space between your vehicle and the bus.
  • Stop if you are moving in the same direction as a stopped bus.
  • Remain stopped until the bus withdraws its Stop sign.
  • Be on the lookout for kids around school bus loading and unloading areas.
  • Slow down and be especially alert in the residential neighborhoods and school zones.
  • Obey all traffic signs and signals.
  • Pay attention.
  • Reduce any distractions inside your car so you can concentrate on the road and your surroundings, e.g. put down your phone and don’t talk or text while driving.
  • Take extra time to look for kids at intersections, on medians and on curbs.
  • Enter and exit driveways and alleys slowly and carefully.
  • Do your part to make every school crossing a safe place for children to walk.
  • Pay attention to speed limits, school crossing guards and unpredictable children, since these situations may require you to reduce your speed or stop.
  • When children (walking, bicycling or skating) or school crossing guards are present in a crosswalk, drivers must yield or stop at the marked stop line and without stopping in the crosswalk. It is the driver’s responsibility to avoid colliding with pedestrians.

For more information about School Bus Safety, visit www.floridaschoolbussafety.gov.

Be an educated parent, you will have safer teens.

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Teen Driving Responsibility – Keeping Your Car Keys Safe

by Sue Scheff on Oct 10, 2010


Teen driving. There is more to teaching our teens how to drive than just being behind the wheel.  Responsibility is “key” – and that is literally!

Have you ever locked your keys in the car or simply lost your keys?  What do you do?  Of course years ago the hanger was a simple solution, however with newer model cars, you can potentially damage them that way.

Safety matters in all situations and when your teen hits the road solo it can be a moment of stress and anxiety for most parents.  However many have been called when they have lost their keys or locked them in the car?  It is a call, although it could be so much worse, it is stressful and time consuming.

Many parents have a membership to AAA which can save you a lot of money and grief, since getting help is only a toll-free call away and usually the costs are minimum.

Some insurance plans also offer emergency roadside services.

American Family Insurance offers a fantastic Teen Safer Driver Program which highlights many factors in keeping your teens safe behind the wheel.

Having a duplicate key is always helpful.  Many have had success with the magnetic box that they can hide outside of the  car.  In other situations, a parent will have to drive out and give them the spare key.

What happens when there is only one key, that is now lost – you have a newer car and it is the weekend (meaning most dealerships are closed on Sundays), especially in St. Augustine?   Yes, you first make the call to the locksmith, then to the towing company, then to Coggins Honda – who will be staffed Monday morning.  In the meantime your teen is homebound for the rest of the weekend.

That in itself can be very good consequences.

The moral of this article:  If you haven’t taught your teen about how to be responsible with their car keys, you better remind them now.  Until this happens to you, you have no idea how inconvenient a simple missing car key can be.

Be an educated parent, it will save you a lot of time!

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Keeping Track of Your Teens: What Options Do You Have?

by Sue Scheff on Sep 16, 2010


This guest Blogger, Alisa Gilbert, asked me to please post her article on options for parents and tracking their teens.  I do believe in helping to keep our teens safe, but as full disclosure to this article, I have not used nor endorse any of these products.  I am assuming the writer has.  So if you are interested in any of these resources or services, be sure to do your due diligence.  Alisa’s email is below if you have questions for her.

Home Sweet Home: Keeping Track of Your Teens

School is out for the day. You keep calling and calling their cell but they just won’t pick up. Parents, it’s mid-afternoon. Do you know where your teen is?  A variant of the 1960’s public service announcement might sound a little hokey but the answer is yes, you do. You know that they are safe at home thanks to new technology that provides “peace of mind” for working parents who aren’t sure if their teen is running wild in the streets or lying dead in a ditch somewhere.

Smart Home-Management Systems

While you might’ve never thought that your home-security system might give you an idea of where your kids are at, they in fact can. Thanks to new smart-home management systems from companies like Schlage LiNK and Brick House Security, you can “check-in” on your teen in a discreet manner. This is how most home-management systems work: unique keypads are installed that allow parents to keep tabs on their children. When your teen arrives home from school they have to enter their personal codes into the keypad to let them inside the house. Once they do, you, the parent, will receive a text message or email on your phone alerting you that your teen made it home ok. Most of the special wireless systems also allow you to lock and unlock doors and monitor access to your home from your cell phone or a computer. Some systems also allow you to control the temperature, turn lamps on and off, and see who’s at the front door all from the confines of your desk.

Cell-phone Trackers

Certain cell phone providers such as Sprint, Verizon and AT&T offer services that literally track your teen’s whereabouts after a special application is installed in their cell phones. Wherever your teen and her cell phone moves, you’ll know. The applicants all vary but most do basically the same thing: update you when your teen moves to a different location. The cheapest deal is the Sprint Family Locator, which is $5 a month and works with up to four phones. The Verizon Family Locator service will cost you $10 a month per line, and gives you detailed location updates right to your cell phone or web browser. AT&T’s Family Map tracks two family members for $10.

Car Trackers

Like most of the technological systems already mentioned, car-trackers are also another way to keep tabs on your teen. Companies such as MobileTeenGPS and Spark Nano GPS tracker have designed tracking devices that can be placed somewhere simple like a glove compartment. Once in the car, the systems monitor the vehicles’ movement online. Every time the vehicle leaves a designated area, parents are notified via e-mail or text message.

These technological systems may help you monitor your teen’s whereabouts when you’re concerned about their safety, but it’s important to remember to trust your teen as well. Don’t get too carried away with the tracking devices. Sometimes simply asking your teen where they are is enough.

By-line:

This guest post is contributed by Alisa Gilbert, who writes on the topics of bachelors degree.  She welcomes your comments at her email Id: alisagilbert599@gmail.com.

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Sue Scheff: Teen Drivers Source – Teaching Your Teens Before They Get Behind the Wheel – Lower the Music!

by Sue Scheff on Jun 28, 2010


Summer is officially here and more teenagers will be getting their drivers permit or license.  In Broward County, the age for a driving permit is 15 years oldSTANDUP is an organization that is working towards raising the teen driving age.  H.R. 1895: Safe Teen and Novice Uniform Protection Act is currently being reviewed by lawmakers.

With this in the hands of the justice system, the results could take a very long time.  In the meantime, parents need to take to the streets and insure their teen’s driving safety.

Teen Drivers Source is a valuable website with a vast amount of information about teenage driving.  They offer support for the teens as well as the parents.  They have also included a section for educators.  When driving safety is reinforced at home and school, you have better chances of having a safer teen driver, however remember, parenting is key.

Under their FAQ’s there is a very common question that is asked and that is:

Q: How can I convince my teen to lower the music and not use a cell phone for talking or texting while driving?

A: When you sit down to talk to your teen about setting house rules, bring up the three-second sequence. Explain to your teen that within a one-second window a driver scans for hazards then has 2 seconds to detect it and decide how to respond in order to avoid or lessen the severity of a crash. Tell your teen that crash risk is four times higher when a driver uses a cell phone, whether or not it’s hands-free. Such distractions can cause drivers to take their eyes off the road long enough to have difficulty responding to hazards and staying in their lane.

They also answer many other common questions such as:

Q: My teen is often up late studying for a test. How can I let her drive when she barely had two hours of sleep?

Take the time to educate yourself and your new teen driver.  Learning to drive starts before you get behind the wheel.

Visit www.teendriverssource.org for much more information.

Be an educated parent, you will have safer teens.

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Sue Scheff: Fourth of July – Have a Bang but don’t Drive Buzzed!

by Sue Scheff on Jun 25, 2010


Summer is officially here and our first big holiday weekend is coming upon us!  It is a perfect time to remember, buzzed drinking kills the same as drunk driving!  Be an educated parent – be a safe driver – don’t drink and drive and lastly, don’t let your friends and family drink and drive!

The summer picnic season is upon us, and one of the biggest weekends of the summer is almost here!  With the Fourth of July right around the corner, it’s time to plan now for a safe and sober way home.

While many of us focus on fireworks safety each Fourth of July, we also need to keep our roads safe for the drive home after the festivities.

Whether at a family picnic or viewing the local fireworks display, many of us will be on the road this Independence Day.  It’s time to spread the word about the dangers of buzzed driving and to remind people that Buzzed Driving IS Drunk Driving, and the best way to stay safe is to plan ahead.

We need your help in keeping the roads safe for everyone this July Fourth by spreading the word that buzzed driving IS drunk driving.

There are four steps you should take to protect your loved ones on the Fourth of July.

1.) Designate a sober driver before you leave for your Fourth of July events.

2.) Be ready to take alternate transportation such as a bus or taxi.

3.) Have the phone number of a taxi service stored in your phone before you leave for the party.

4.) Call 9-1-1 if you see an impaired driver on the road.

Even if you will not be drinking alcoholic beverages this Fourth of July, keep in mind that over the course of 2008, 1,179 people in other vehicles were killed in crashes involving alcohol-impaired drivers.  And there were a total of 491 motor vehicle traffic fatalities during the Fourth of July Holiday period (Thursday, July 3rd, 6 pm to Monday, July 7th, 5:59 am).  And for those who say they don’t plan on over-indulging . . . a buzzed driving crash looks the same as a drunk driving crash.

We are working with the National Highway Traffic Safety Administration (NHTSA) and the Ad Council as they continue their efforts with the “Buzzed Driving is Drunk Driving” PSA campaign. Buzzed drivers drink and drive, but do not consider themselves a hazard on the roadway because they have had “only a few” drinks.

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Sue Scheff: TEENTRAKKER – Keeping Your Teens Safe Behind the Wheel

by Sue Scheff on Jun 18, 2010


Last week I attended the 114th National PTA Convention and was able to see firsthand how TEENTRAKKER works.  It is quite amazing and can give a parent a sense of security knowing where their teens are and even being able to help them if they are lost.

FOR IMMEDIATE RELEASE:

Memphis, Tennessee, June 18, 2010The National Parent Teacher Association has passed a referendum for the upcoming 2010–2011 school year, adopting a new PTA platform focusing on teen driver safety.

TMG SYSTEMS, LLC unveiled TEENTRAKKER at the National PTA Convention in Memphis Tennessee. TEENTRAKKER is a state of the art Global Positioning Satellite tracking solution for parents who want to promote teen driver safety. By using this palm-sized and cost efficient device, parents can now experience more safety and security while exercising better control over the whereabouts of their teenager’s vehicle. This easy “plug and play” interface GPS vehicle-tracking system is complete with a variety of features including real-time vehicle tracking, digital mapping, speed alerts, and active boundary notification. Data is immediately relayed in real time to the cell phone via text message and/or available on the teen’s parents’ computer.

TEENTRAKKER was received with overwhelming support by the fifteen hundred plus attendees of the convention. Many PTA executives and delegates requested TEENTRAKKER representatives to be guest speakers at their respective schools, and join parent “open house” discussions and workshops to address the epidemic-like problem regarding the risks of teen driver safety. Over five thousand teens are tragically killed each year in the United States as a result of car accidents and over a half a million seriously injured.

With the highly successful launch at the National PTA Convention, TEENTRAKKER and its’ executive leadership will be attending numerous State PTA Conventions throughout the summer and into the upcoming school year. “The staggering statistics are too enormous to ignore. We must be vigilant in assisting parents by continuing to provide the latest data pertaining to the high risks associated with new driver behavior and abilities,” stated Joel Magaziner, Founder and CEO of TEENTRAKKER. “We believe, along with the PTA, TEENTRAKKER will help create a more responsible and dependable driver.”

To learn more about TEENTRAKKER, and how you can help, visit TEENTRAKKER at www.teentrakker.com or email at info@teentrakker.com.

Corporate Office:

1771 Springdale Road

Cherry Hill, New Jersey 08003

(856) 424-2606

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