by Sue Scheff on Aug 09, 2009
Many people know I highly recommend ReputationDefender not only for online reputation management, but for their services to protect children online and your privacy. Here is a great merge of two fantastic organization working towards helping teens, kids and all stay safe in space!

Source: ReputationDefender Blog
ReputationDefender and iKeepSafe Provide Online Reputation Resources to Guidance Counselors
ReputationDefender has been working with the Internet Keep Safe Coalition (iKeepSafe), a non-profit that works for the health and safety of youth online, to create resources that help guidance counselors educate kids in the US about how their online reputations can keep them safe, and help (rather than harm) their ability to get into college —
Download ReputationDefender’s guide to keeping your kids safe online today!
iKeepSafe launched Project PRO (Privacy & Online Reputation) at this summer’s American School Counselors Association annual meeting in Dallas, TX. I’d like to send a special thank you to our reputation agents who contributed their expertise in creating the booklet, DVD and online materials (
http://www.ikeepsafe.org/ASCA) that have now been distributed to educators nationwide.
Marsali Hancock, President of iKeepSafe, on the launch of Project PRO:
“What youth post online today directly impacts their future academic and employment opportunities.
ReputationDefender has worked closely with iKeepSafe to develop content for school counselors that teaches students how to protect their privacy online, and help students create an online reputation that is an asset rather than a liability.
We are grateful for
ReputationDefender’s support and for sharing their expertise about managing and building an online reputation that opens doors to future opportunities, rather than eliminating them.”
Concerned parents can also find helpful tips in these materials for ensuring the safety of their kids online, and try
MyChild to combat the spread of potentially harmful information about their kids online. As always, we here at ReputationDefender recommend that you keep current with technology, keep communicating with your kids about what they’re doing online, and keep checking on their Internet activity. With a great online reputation, the sky is the limit for your kids!
ReputationDefender and iKeepSafe’s 3 Key Tips for Parents:
1. Keep Current with Technology: Talk to teachers about what forms of Internet safety tools they implement in computer labs and technology classes, consider these safety tools for home use, and stay up-to-date on the capabilities of any mobile devices your child may have.
2. Keep Communicating with Your Kids: Find out who your child talks to online, educate your kids about the permanence of any “digital footprints” they leave behind, limit the use of social networks, and make it a habit to engage your kids in critical conversation—the more you talk to your kids about their online usage, the more they will learn to use digital products in a safe and healthy manner.
3. Keep Checking Your Kid’s Internet Activity: Keep computers in a central public location, check your child’s browsing histories, and limit your child’s computer time—there’s a whole world of outdoor and offline activities where they should be involved!
Follow ReputationDefender on Twitter at @RepDef
Tags: Cyber Safety, Cyberbullying, Internet Gossip, Internet Safety, Michael Fertik, Online Safety, Parenting, parenting advice, Sue Scheff
by Sue Scheff on Aug 04, 2009

If the Internet is a
blasting cap,
Google is a
nuclear bomb!
Sue Scheff takes us on an emotional journey from intimidation and fear to complete absolution before a jury of her peers. John Dozier, a renown Internet Lawyer, expands on Sue’s $11.3 Million dollar jury verdict with guidance for all
netizens.
An essential resource that is part novel and part training manual; and a call for the transformation of they way information is managed online. Prescriptive advice for an early warning system, building a defensible presence, and protecting the good names of loved ones.
Tags: Google Bomb Book, Internet Defamation, Internet Safety, Internet Slander, Michael Fertik, Online Safety, Sue Scheff
by Sue Scheff on Jul 24, 2009
Google Bomb – The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet
I am so excited as we are nearing our launch date of September 1st. Of course, excitement mixed with other emotions as this book was extremely difficult to write, however I know that there are many people out there that are victims of vicious keystrokes, and suffering with the feeling of being powerless to the Internet Slime. Take control back, learn to maintain and build your virtual image. Internet Defamation and Invasion of Privacy is a horrible and emotional experience that can lead many people into seclusion, depression and fear.
Do you have a story to share? Visit me at http://www.googlebombbook.com/share.php This book is dedicated to those that are suffering with cyberharassement and feeling helpless and alone. Trust me, you are not alone.
Here are the endorsements and reviews so far, and more are coming in…. I want to thank all these people for taking the time to read Google Bomb and send us their comments.
As author of the foreword and CEO and Founder of Reputation Defender Michael Fertik says, “Google is not God. Google is not the First Amendment, and it is not the truth. It is a machine. It may be the best machine invented in the past fifteen years, with myriad benefits for human knowledge and collaboration, but it is still just a machine that operates on rules devised by people. For that reason, it is both inherently fallible and subject to deliberate abuse.”
—Michael Fertik, CEO and Founder of Reputation Defender
“I haven’t been this affected by a book in a long time. I went from a shaking rage to knots in my stomach to tears and finally to cheers. What happened to Sue could happen to any of us, and Google Bomb’s practical guidance, makes this a highly profound and useful book that the world needs to read.”
—Michele Borba, Ed.D., Author of The Big Book of Parenting Solutions, Parenting Expert and Today Show Contributor
“Google Bomb is a great book! The Constitution protects free speech, but slander is not free speech. We should be able to hold slanderers accountable, and Google Bomb helps readers do that.”
—Senator Walter G. “Skip” Campbell, Jr.
“Parents need to teach their kids to be safe online, and Google Bomb offers a game plan that even a technophobe can execute. A must read for anyone who has ever posted their name on the internet, but especially for those whose kids are doing so every day.”
—Danielle Wood, Editor-in-Chief, Education.com
“Google Bomb is an instructive and timely book that will only become increasingly relevant as our laws catch up to the realities of today’s evolving technology. Sue’s triumph over her attacker underscores the principle that there is no constitutionally protected right to defame others online.”
—Fatima R. Fahmy, Attorney at Law
“Google Bomb offers solutions to virtual threats and character assassinations and is a wakeup call as to why we need tough legislation to protect the innocent – albeit children, adults, or businesses. Bravo to Sue Scheff and John W. Dozier Jr. for writing this much-needed book.”
—Ross Ellis, Founder and CEO, Love Our Children USA
Tags: Cyber Image, Cyber Safety, Cyber Slander, Google Bomb Book, Internet book, Internet Defamation, Internet Safety, Online Slander, Sue Scheff
by Sue Scheff on Jul 02, 2009

The time is almost here, as the engaging foreword was just completed! CEO and Founder of
ReputationDefender,
Michael Fertik, wrote a compelling and straight up
introduction to what has become the new
wild, wild West –
The Internet.
The launching of
Google Bomb book is September and already the reviews have been amazing and rewarding.
For the first time, hear the behind the scenes of my landmark case for Internet Defamation and Invasion of Privacy. I never in a million years thought I would be able to finish or even write this book, as it is very painful. Many victims of Internet Slime can completely relate to what I am saying. The feeling of powerlessness over the Internet can be debilitating.
I dedicated this book to all of you that have written me (emailed me), called me, or are going through a difficult time of being maligned online. It is time to rise above Internet Defamation and fight back!
This book is a call to action – as I have meet with a Senator and my Congresswoman, I am confident changes are coming – slowly but surely!
Follow us on Twitter!!!
@RepDef (ReputationDefender)
@MichaelFertik
@GoogleBombBook
@SueScheff
@PRByTheBook for Media Contact
Tags: Cyber Safety, Cyber Slander, Cyberbullying, Google Bomb Book, Internet Defamation, Internet Slander, Michael Fertik, Online Safety, Sue Scheff
by Sue Scheff on Jun 14, 2009
My co-author, one of the leading Internet Attorney’s – John Dozier, and his team have been busy getting ready for the launching of Google Bomb! In stores and online on September 1st, 2009, this upcoming best selling book will document my untold story of the $11.3M Landmark Case for Internet Defamation and Invasion of Privacy.
John Dozier will give you the legal landscape as well as insights on what is lurking in cyberspace. Michael Fertik, CEO and Founder of Reputation Defender, lends his expertise in Online Reputation Management with his foreword. Together we have assembled a dream team for Google Bomb – Meet the Authors! Visit http://googlebombbombook.com for more information on this very timely book!
Just recently the Dozier Internet Law Firm marketing team has put together some YouTube introductions – check them out!
Google Bomb: Online Impersonators http://www.youtube.com/watch?v=lXTSiq3b6fM
Google Bomb: Call to Action http://www.youtube.com/watch?v=BGCrGqtG36g
Google Bomb: Land of a Million Dreams http://www.youtube.com/watch?v=uSSlariie2s
Google Bomb: What is Your Legacy to Be http://www.youtube.com/watch?v=GtopTox7kxo
Tags: Cyber Defamation, Cyber Harassment, Cyber Safety, Cyberbullying, Defamation Lawyer, Dozier Internet Law, Google Bomb Book, Internet Defamation, Michael Fertik, Online Image, Online Slander
by Sue Scheff on Jun 10, 2009
It seems the animation is only growing in steam – and my co-author’s tech team is creating more and more videos to help bring everyone a better understand of the launching of Google Bomb Book!
Dozier Internet Law and Sue Scheff:
http://www.youtube.com/watch?v=inSlnQO_Xr0
Online Defamation Verdict:
http://www.youtube.com/watch?v=k9O1aWJ15TI
Google Bomb Late Summer:
http://www.youtube.com/watch?v=w_7P6PNOrSE
Tags: Cyber Safety, Defamation Attorney, Dozier Internet Law, Google Bomb, Google Bomb Book, Internet Defamation, Michael Fertik, Sue Scheff
by Sue Scheff on Jun 09, 2009

Gosh, my co-author is not only a leading Internet Attorney – he and his team create amazing animation! Of course, promoting our upcoming best selling book - Google Bomb!
Check out this new animation describing some of the Scofflaws of the Web today….. You can read more abou tthem under Monsters of the Web on the recently launched website.
Tags: Cyber Slander, Dozier Internet Law, Internet Defamation, Internet Gossip, Internet Safety, Michael Fertik, Online Protection, Sue Scheff
by Sue Scheff on Jun 08, 2009
Visit
http://www.googlebombbook.com/ and
meet the authors, find out what is inside this
explosive upcoming best seller and take the time to learn how to maintain your online image!
Tags: Cyber Slander, Google Bomb, Google Bomb Book, Internet Profile, Michael Fertik, Online Image, Sue Scheff
by Sue Scheff on Jun 05, 2009

How to Stop Cyber Bullying
Cyber Bullying is an act of aggression exercised online and is typically experienced by web-savvy teens and pre-teens. Cyber bullying, which can take place through social networking sites, forums, emails, instant messaging conversations, and blogs, are aimed at causing emotional harm on the part of the victim. This harm often takes the form of embarrassment, an attack on the victim’s self esteem, or promoting a sense of isolation in the victim through exclusion from social circles.
Cyber bullying, simply put, is easier to accomplish than offline bullying. While an aggressor bullying at school is easily identified, so-called “e-bullies” can hide behind the monitors of their personal computers, protecting the aggressor from the consequences of their tactics.
Human behavior among young people hasn’t changed, but technology and the scope of ramifications has increased dramatically. As the PEW Internet & American Life Project observes, “the impulses behind [cyber bullying] are the same [as those for offline bullying], but the effect is magnified.”
There is no easy way to stop cyber bullying, but there are ways to diminish its effects on your children. Below are a few tips parents and adults can use to help young people understand the potential challenges they face online.
Monitor Your Child’s Mood
Pay attention to your child’s overall mood. Do they seem quiet after spending time online? Does their behavior, aggression, or frustration levels change after they spend time on the Internet?
Teens and children are unlikely to outwardly admit if they are being bullied, largely due to feelings of inferiority, low-self esteem, or embarrassment at social exclusion. Pay attention to changes in your child’s behavior and ask them if they or anyone they know has had mean or hurtful things written about them online.
Talk to Your Kids About Privacy
Engage your child in an honest discussion on the contradiction of terms in the phrase: “privacy on the Internet.” According to the PEW Internet & American Life Project, 15% of teens said that someone they know had forwarded or otherwise posted online communications that they, the teens “assumed was private.” Young people often “copy-paste” instant message conversations or email messages meant to be private, and share them publicly for purposes of embarrassment, social exclusion, or simply malice. There is an easy solution to this type of cyber bullying, widely considered to be the most common form of online harassment: make sure your kids know that nothing published, typed, posted, or shared online is private. Encourage your kids to refrain from communicating ideas online that they would not want their friends, family, or peers to see.
Familiarize Yourself with Your Child’s Online Habits
Make sure you know what it is exactly that your child does when he or she is online. Is your child active on social networking sites like Facebook or MySpace? Studies have shown that young people who use social networking sites are more prone to have experience with cyber bullying, either as an aggressor, as a victim, or even both.
As logic would suggest, the more time your child spends online, particularly if they regularly share their thoughts and ideas on the World Wide Web, the more susceptible he or she is to cyber bullying.
Talk to Your Child About Community Responsibility
According to the PEW Internet & American Life Project’s data on online teens, young people who regularly create content online through blogs, web sites, or photo upload sites are more likely than those teens who do not contribute to the online community to report cyberbullying and online harassment. This data demonstrates that teens that are active in creating a positive community in which they can express themselves are also eager to police it, and thus protecting their community from damaging harassment and hurtful aggression.
Talk to your kids about the fact that their online community can be a healthy place to express themselves, if certain rules are adhered to. The more active your kids are on reporting cyber bullying and online harassment, the easier it will be to reduce its strength.
For more information on keeping your kids safe online, along with a guide to approaching online crime and privacy issues, visit www.ReputationDefender.com.
Tags: Cyber Safety, Cyberbully, Cyberbullying, Michael Fertik, Parenting Online, Parenting Teens Online, Sue Scheff
by Sue Scheff on Jun 04, 2009
By Adam Tanguay
Over the last few months I have observed an interesting change in the world of Facebook. Where I used to see friends socializing, I now see mothers producing safety-themed wall posts on my friends’ pages. Where I used to see old classmates partying it up, I now see pictures of younger siblings conducting acts better left undocumented. Call it the new Facebook Family.
The evidence of the new Facebook Family is everywhere.
Directly below [above] my friend’s recent post decrying a party-induced headache is his mother’s serene avatar, reminding him politely about the dangers of drinking. Distant cousins who I might not see for years at a time now receive glimpses into my daily life and inquire about personal family matters on a regular basis. It is obvious that there is a new family present in the once esoteric world of social media, and this burgeoning group has drastically altered the core dynamics of our digital space.
As a brash teen with a passion for creative media outlets, I relished my early social media experiences with MySpace, LiveJournal, and Friendster. These digital spaces were exciting because I felt like I belonged to an innovative new web faction separate from popular culture. My grandma didn’t have a MySpace profile and Wal-Mart wasn’t going to post comments on my LiveJournal posts.
But all that has changed. The geeks, hackers, and techies are now shoulder to shoulder with moms and business executives in freshly commercialized social media channels. I even heard Tom Hanks talking about Twitter last night on The Tonight Show with Conan O’Brien. It appears that, as the social media family continues to expand into new domains and infiltrate the general public’s collective conscious, the subculture that spawned it all is destined to quietly slip away into a new corner of the Web.
I believe social media’s move into the mainstream is positive. The amazing benefits of this space are now accessible to everyone. Average Internet users now wield the tools to control their online reputation and identity, empowering average people to explore a world that was once extremely difficult for outsiders to understand.
However, this drastic accessibility shift has also changed the nature of social media. Savvy advertisers and recruiters were successful in early Web 2.0 channels because everything was still relatively “underground” in the eyes of users. Now that your mom Tweets all day long, the edginess early social media marketers once enjoyed has been severely incapacitated.
It is hard to say whether the new Facebook Family has inhibited social media from influencing interactions. However, if our favorite social media sites weaken with an influx of ads, fake-users, and a general loss of DIY spirit, it could signal the death of the industry. I like to remain optimistic. I believe a strong base of users reflecting their true online identities and a spirit of positive interaction will help maintain the integrity of the new family in which we find ourselves.
What do you think? How have you adapted to the new Facebook Family?
Tags: Cyber Safety, Facebook, Internet Safety, Michael Fertik, Online Safety, Social Networking, Sue Scheff