PEW study shows that about 75% of all Americans are using the Internet. More importantly over 53% of people are Googling each other! Do you know what Google and Bing are saying about you? Do you know what it says about your teenager? Is he/she virtually dressed for the college or job interview?
Whether your teen is applying to colleges or interviewing for a job, chances are very good that they are being Googled.
•53% of Americans Google each other. Pew Internet & American Life
•26% of college admissions officers use search engines to research candidates. University of Massachusetts Center for Market Research
•64% of teens say that most teens do things online that they wouldn’t want their parents to know about. anti-drug.com
•77% of executive recruiters use search engines to research applicants. CareerBuilder
What can you do? Encourage your teens to be sure they are virtually dressed before an Internet search is done on them! Another words, don’t get caught naked online! Naked doesn’t necessarily mean nude – it means inappropriate pictures and language that wouldn’t make your parents or grandparents blush!
Here are some 5 quick tips to start. Remember, the Internet is today’s information highway and your name has a road sign.
1. Sign up for free services and post your resume or other information that pertains to your services, business, profession etc. Some of these services are Visible.me, LookUpPages.com, Ziggs.com, LinkedIn.com.
2. For teenagers that will be applying for colleges, keep in mind, what you post today can haunt you tomorrow. More and more college admissions are using search engines to research their potential candidates. Take the time to secure your social networking sites and other places you surf. What does this mean? Keep it clean. Don’t post anything you wouldn’t want to show your parents or your grandparents!
3. Be sure to own your own name. Sign up for free services on Blogs with your name as the URL. Blogger.com and WordPress.com are two that are most frequently used. Try to keep them updated as time permits, however owning them is most important.
4. Set up your Google Alerts. You want to know when your name it being used online. This is another free service that will take you minutes to set up and keep you informed when your name is posted on the Internet. Twilert.com is used for Twitter Alerts. This is another free service to be alerted if people are using your name on Twitter.
5. Buy your domain name. This can be minimum in costs and the return will be priceless. Purchasing your name through GoDaddy or another source, can cost you about $9.99 a year (ie: www.suescheff.com). Building a small website can also be cost effective. GoDaddy and Weebly.com offers services to assist you. You may even know someone that can build this for you. Most teens today are very proficient with their technology skills.
Your online resume can literally make or break your interview or acceptance at colleges. Don’t risk it, keep your virtual presence alive and clean.
Be an educated parent, pass this on to your teens!
By Sue Scheff, Author and founder of Parents’ Universal Resource Experts
Books:
Wit’s End! Advice and Resources for Saving Your Out-of-Control Teen (HCI 2008)
Google Bomb! The $11.3M Verdict That Changed the Way We Use the Internet (HCI 2009)
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Before you get the actual interview, your virtual one will be reviewed!
Summer is almost here and it can be a time when teens want to make their own money. As we have heard over and over, it isn’t just your paper resume anymore – what is the net saying about you? What is proper etiquette for the net?
Many jobs can be found online, however going into your community and networking is always beneficial. Today networking can be done both online and off.
As our lives become more and more involved with the internet, we have to become more aware of our web presence.
Netiquette, the etiquette of the internet, is of more importance now than it ever has been before. With online classes, online job profiles, and online dating, the way we conduct ourselves online impacts every aspect of our lives. In the online world, our communication skills are tested. The only means of communication we have on the web is through the written word, which can cause several complications. For this reason, it is imperative to communicate clearly and professionally in all online arenas. The following netiquette rules will guide a job seeker in the world of professional internet use.
Is your teenager sharing too much of their information online?
In a recent survey on TeenVogue.com, 94 percent of readers polled said that teenagers should be more concerned about privacy on the Internet.
Social networking sites, such as Facebook, has become a go-to site for college recruiters as well as employers. Does your teen know the consequences of posting their party pictures, or language they should only be using privately (if using at all)?
Do you recall a recent Examiner article, Employers now asking for your Facebook link when applying for a job?
Although it can be nearly impossible to control or monitor everything our teens do, it is imperative you stress the importance of the lasting effects that an innocent photo or a questionable action that is posted on your Facebook page can result in – years from now.
Many kids are not able to grasp that two to five years from now is really not a long time. Like many kids, it seems like forever – so why not post these cool things they are doing. The problem is, what they consider cool, some may consider crude.
What may seem humorous to you and your friends, could be offensive to others. Privacy is a gift, and how much you want to give is up to you. However give with caution!
Don’t learn the lesson the hard way, “Google Bomb! The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet,” a story everyone needs to read. This case took place in Broward County.
Ironically when our children were young, most taught and encouraged our children to share. Now we have to redefine sharing and give it boundaries.
Be an educated parent, you will have safer teens.
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National Cyber Safety Awareness Month (NCSAM) is here. October is a month that is highlighted by encouraging people to get in the know about their cyber and virtual safety. Especially parents with kids and specifically – teens.
Why teens? Because they are the ones that will most likely be applying to colleges or looking for employment and if their online resume isn’t kept updated and appropriate, chances are good that their won’t be accepted or they may not get that job.
PEW study shows that about 75% of all Americans are using the Internet. More importantly over 53% of people are Googling each other! Do you know what Google is saying about you? Do you know what it says about your teenager?
It is time to “get in the know” and learn to maintain your digital profile.
Here are some quick tips to start. Remember, the Internet is today’s information highway and your name has a road sign.
1. Sign up for free services and post your resume or other information that pertains to your services, business, profession etc. Some of these services are Naymz.com, LookUpPages.com, Ziggs.com, LinkedIn.com.
2. For teenagers that will be applying for colleges, keep in mind, what you post today can haunt you tomorrow. More and more college admissions are using search engines to research their potential candidates. Take the time to secure your social networking sites and other places you surf. What does this mean? Keep it clean. Don’t post anything you wouldn’t want to show your parents or your grandparents!
3. Be sure to own your own name. Sign up for free services on Blogs with your name as the URL. Blogger.com and WordPress.com are two that are most frequently used. Try to keep them updated as time permits, however owning them is most important.
4. Set up your Google Alerts. You want to know when your name it being used online. This is another free service that will take you minutes to set up and keep you informed when your name is posted on the Internet. Twilert.com is used for Twitter Alerts. This is another free service to be alerted if people are using your name on Twitter.
5. Buy your domain name. This can be minimum in costs and the return will be priceless. Purchasing your name through GoDaddy or another source, can cost you about $9.99 a year (ie: www.suescheff.com). Building a small website can also be cost effective. GoDaddy offers services to assist you. You may even know someone that can build this for you. Most teens today are very proficient with their technology skills.
Back to where we started, helping your teen get into your college of their choice, or you want to land your dream job and you want to keep your online profile up to date. Take the steps to make that happen.
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Google Bomb: The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet
John W. Dozier Jr. and Sue Scheff
Health Communications, Inc. (2009)
ISBN 9780757314155
Reviewed by Irene Watson for Reader Views (01/10)
First of all, I have to say “Google Bomb” may be the most important book anyone that has Internet presence should read. Owning a number of online businesses myself, I was eager to read this book because I wanted to know more about Sue Scheff’s experience and the successful outcome of a lawsuit. Her case was the first in Internet defamation and landed her $11.3M. But, there was so much more I learned than her story.
Written by Sue Scheff herself, as well as John W. Dozier Jr., a Internet law attorney, “Google Bomb” not only tells of Scheff’s experience with defamation by nasty people but also the emotional trauma she went through. For a site that started off being a helpful site to parents of troubled teens, it ended up smeared all over the Internet as deceptive. The interesting aspect is that the disparaging comments went viral and ended up on the top of the Google search engine. Consequently, potential visitors to Scheff’s site were redirected to derogatory and defaming information.
Dozier’s parts of the book follow Scheff’s comments and experience. They intermingle, giving the reader a fuller understanding of how others can control your site by, for e.g., creating anchor texts on their site but using your information and directing the visitors to their site where the defamatory information exists. Or, in other cases, the anchor texts are used by competitors so the visitors are directed to their sites instead of yours.
Dozier also explains how you can protect yourself against such attacks and gives suggestions of some Internet companies that offer this service. He also goes into copyright violations, cyberstalking, the Striesand Effect, hacking, spamming, and theft of trademarks. As I mentioned before, this could be the most important book you could read. It sure is for me. I used a full container of sticky tabs to mark important information and areas I need to re-read and implement.
“Google Bomb” is highly recommended because it gives you important information of what could happen to innocent people if not protected or on top of matters. Unfortunately there are many laws not in place to protect us on the Internet so we have to take our own responsibility to be cognizant and one way is to sign up for Google Alerts. This book isn’t meant to scare the site holders, but to inform them of what could happen if not aware. Awareness is the key, and by reading “Google Bomb” I can guarantee you will become more aware than you were before.
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It’s official; PEW study shows that about 75% of all Americans are using the Internet. More importantly over 53% of people are Googling each other! Do you know what Google is saying about you?
If you fall in any of the categories above, you have reason to be concerned about your virtual image. Being caught naked online doesn’t necessarily mean “butt” naked, however it does mean virtually exposed in ways that may not be flattering to you or your quest in life.
Google Bomb, The Untold Story of the $11.3M Verdict that Changed The Way We Use The Internet, is a great place to start on repairing and/or polishing your online image. Learn from my story, gain from my virtual disaster that lead to an awareness of the power of a keystroke. Google Bomb also offers great tools to help you dress yourself up online.
For more great tips on maintaining your virtual profile, visit my series on Virtual Vanity.
Order Google Bomb book today and take control of your wardrobe virtually – remember, whether you are applying for a job, going on a date, or interviewing for admissions at a college – chances are very high someone will be Googling you.
What is a Google bomb?
Google Bomb (n) or “link bomb”: Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search. (Wikipedia)
Insure your cyber profile. Learn how to wear your virtual clothes.
Also on Examiner.
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Cybercrime TV is inviting experts to address 600 policy makers at the International School Safety Convention in Denver, Colorado, April 22-23, 2010, as part of a special session on cyber threats faced by schools, students,teachers, and parents.The program chair for the session is Andy Purdy, former U.S. Department of Homeland Security cyber head, and founder of Cybercrime TV. High-definition television highlights of the proceedings will be distributed to media outlets worldwide. Cybercrime TV will also produce with participating speakers print materials and interactive presentations.
Purdy expects topics to include cyber security, cyber bullying, sexting, illegal file sharing, online predators, privacy issues, and potential threats to “middle-mile” broadband projects that connect schools to community responders.
Purdy is particularly interested in announcements about new initiatives that can impact legislation and national investment in securing schools.
Purdy’s invitation extends to book authors, filmmakers, documentary producers, researchers, lawmakers, community leaders, and technology developers.
Participants can use the website, Cybercrime.TV, to prepare for the convention and build a community of interest around their themes. The site offers registered members a variety of online tools for collaborating on video and multimedia presentations, as well as private workspaces for connecting with convention attendees.
The International School Safety Convention will take up 12 meeting spaces on the Denver campus of Johnson &Wales University College of Business. The 2-day event is being organized by international school safety leader Michael Dorn for the Denver-based groups, School Safety Partners (http://www.schoolsafetypartners.org ) and the Foundation for the Prevention of School Violence.
Attendees will be primarily high-level decision makers responsible for major school safety funding, business leaders interested in public-private partnerships, and members of the school construction community.
Within the convention, the main feature will be the innovative World Congress on School Safety, which will include Purdy’s session on school cyber threats. The fast pace of the agenda is designed to optimize group problemsolving.
Speakers will have a brief period of time in the Jared Polis Auditorium to present their views before a review panel and the general assembly, followed by questions and answers. They will then proceed to an adjoining conference room to continue their discussions with members of the media and other attendees.
In addition, speakers may take part in presentations covering all aspects of school safety prevention, preparedness, response, and recovery, scheduled in 2 more conference spaces.
The convention will be immediately followed by a 30-day television distribution window, during which broadcast video will be distributed to journalists, television news producers, and online and mobile news video providers at more than 25,000 news organizations on all continents.
Experts interested in participating in Purdy’s school cyber threats session are welcome to register at Cybercrime.TV and provide a brief profile.
Also on Examiner.
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I was thrilled to be a guest on Traverse Legal Radio this week!
We talked about Internet Defamation and how it can devastate your business and reputation.
Learn more – click here to read the transcript and listen!
Reminder: Purchase Google Bomb book to learn more about how you can maintain your virtual image! Learn from my mistakes!
]]>Back in 2003 I was attacked viciously online. Slime balls of lies, twisted truths and much more. In 2006 I won a landmark case with a jury verdict for damages of over $11M! The jury sent a very clear and strong message – free speech does not condone defamation. Be careful what you post online, it may not only haunt you later, it could cost you a bundle.
After my court room victory, I felt vindicated and like a new person. However what I didn’t realize is that all that ugly stuff online still existed.
My next call-out was to Michael Fertik, CEO and Founder of what was, back in 2006, a small new company. He assured me he could help me with my virtual image. As promised, within a few months, I was back to myself both emotionally and virtually.
Since then, I have recommended these services to many people. I receive hundreds of emails of people that are being harmed online. ReputationDefender has grown from the few people I remember, to an entire staff of caring and dedicated people that are there to help you manage your online reputation.
For the record: I am not a spokesperson or sponsor of ReputationDefender. I do not participate in their referral affiliate program and I have never received any gifts or money from them. I am simply a very satisfied client.
Today they announced their latest service, NameGrab. Here is their recent press release. I am confident this is another fantastic asset to their growing and successful business. Read on!

ReputationDefender Launches Online Identity Management Service
NameGrab Allows Users to Control and Protect Their Names Across the Web, Dominate Search Results and Promote Their Personal Brands Online
REDWOOD CITY, CA–(Marketwire – November 16, 2009) – ReputationDefender, the leading comprehensive online reputation and privacy management company, today introduced NameGrab, a new service that allows users to control their online identities and promote their personal brands online. NameGrab’s proprietary technology automates the process of reserving your name across hundreds of social networking sites, thus ensuring both that search results produce the ‘real you’ and that your personal brand is accurately reflected online.
In today’s search-dominated world, your high-quality online identity has never been more crucial. NameGrab provides the tools to help you proactively secure that identity by claiming the most important social profiles on the Web on your behalf. Using NameGrab’s innovative technology, you can now:
– Control and protect your name across the Web;
– Own your name on hundreds of social networking sites, including
Facebook, LinkedIn and Twitter;
– Prevent imposters from posing as you online;
– Dominate search results for your name; and
– Ensure that people find the real you.
“It’s impossible to overstate the importance of protecting your good name on the Internet. By gaining control over your brand and image across social networking sites, you can ensure that friends, colleagues and potential customers using these powerful online properties can easily find the real you and not someone else,” said Michael Fertik, CEO and founder of ReputationDefender. “NameGrab is ideal for anyone with a presence online — new college graduates, job hunters, entrepreneurs, doctors, lawyers and realtors who use the Web for new client leads. NameGrab is the only service that makes reserving and managing your name across social networking sites truly effortless — ultimately putting control of your name back in your own hands, where it belongs.”
NameGrab is also available for businesses looking to improve customer connectivity and efficiently manage their online footprints. NameGrab provides access to all registered usernames and passwords within one convenient, secure location, limiting excess email, and allowing users to easily manage which profiles need content and be alerted to the latest social networks and new profile availability. For more information on NameGrab, please visit: http://www.namegrab.com
About ReputationDefender
ReputationDefender is the world’s only comprehensive online reputation and privacy management company. Through its suite of services, including MyReputation(SM), MyEdge(SM), MyChild(SM), and MyPrivacy(SM), ReputationDefender helps its customers manage and protect their online information. ReputationDefender also helps customers promote themselves and their businesses online. Headquartered in Silicon Valley, ReputationDefender serves customers in over 40 countries and has been featured in Washington Post and Forbes cover stories, Harvard Business Review, The Wall Street Journal and The New York Times.
Follow ReputationDefender on Twitter @RepDef
Visit ReputationDefenderBlog and get involved with the conversation and chatter!
]]>Now bullying has escalated to cyberbullying. Texting has created sexting. For parents, teachers and most adults, we are struggling to keep up. Today I speak a lot about protecting your teens online – what they post today, can haunt them tomorrow. More and more colleges are using Search Engines to research their candidates, do you know what Google is saying about your potential college applicant?
ReputationDefender is the original online reputation management services, and since 2006 they have been helping people learn about their virtual presence. I personally have retained them, and find them to be priceless. Their service to protect your children is also priceless – take a moment to read their recent Blog post. They are always 10 steps ahead of us! As a parent, we need to be there too!
Source: ReputationDefender Blog
Parenting in the Digital Age
By Rob Frappier
It’s 2009. That means that there are children using the internet everyday who were born after the Y2K scare. Am I the only one that finds that fact somewhat mind boggling?
In the last decade, the internet has grown exponentially. With the creation of social networking websites like MySpace and Facebook, the internet has become more than a place to seek out information, but to connect with friends. For kids, the development of social networking expanded the school day from 7 hours to 24 hours, replacing the phone as the place where students shared gossip after the last bell rang.
Along with the increased internet usage, came a new problem, cyberbullying. Kids and teens, many no doubt struggling with their own emotional development and maturation issues, used the internet as a tool to reach out and anonymously torment their peers. In the most simplistic cases, cyberbullying leads to depression and anxiety. In severe cases, where abuse is especially virulent and prolonged, it has led teens to commit suicide. Apart from cyberbullying, there’s the danger of your child meeting a cyberpredator online, or, posting inappropriate and reputation damaging information about themselves or your family. The list goes on and on.
When you have a child, you’re expected to carry the weight of the world on your shoulders for them. In the digital age, that means carrying the weight of the World Wide Web as well. As scary as it can be to think about the dangers lurking online (in addition to the countless everyday worries), it doesn’t do any good to ignore these issues. If your kids have more experience using the internet than you do, that doesn’t automatically mean that they understand the proper way to use it. As in any other aspect of life, your kids need you to help guide them, and with the internet that means setting expectations and abiding by them.
There are a number of ways you can help protect your kids from getting into trouble online. Here at ReputationDefender, we offer MyChild. With MyChild, you can see where and in what context your child’s name appears on the web. Through personalized monthly reports, parents can keep an eye on how their kids are using the web and help head off any potential problems before they spin out of control. Later in the week, I will be offering some practical advice for parents on securing their children’s safety online and protecting their family’s reputation.
Being a parent isn’t easy under the best circumstances. That’s why, from our earliest days as a company, we have been committed to making the internet a safer and better place for kids. We show this in our products, and in our work with other leaders in the field, such as the Internet Keep Safe Coalition.
Check back to the ReputationDefender Blog later in the week for more help and advice on raising your children in the digital age.
Follow ReputationDefender on Twitter @RepDef
(I believe in ReputationDefender. I do not receive any referral fees and have never been paid by them. I am simply a satisfied client and Parent Advocate that wants to share information to help other parents.)
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