Sue Scheff: Don’t Get Caught Naked Online!
by Sue Scheff on Jan 15, 2010
- Are you looking for employment?
- Is your teen applying to colleges?
- Do you run a small business?
- Are you dating online?
- Does your career depend on your reputation?
It’s official; PEW study shows that about 75% of all Americans are using the Internet. More importantly over 53% of people are Googling each other! Do you know what Google is saying about you?
If you fall in any of the categories above, you have reason to be concerned about your virtual image. Being caught naked online doesn’t necessarily mean “butt” naked, however it does mean virtually exposed in ways that may not be flattering to you or your quest in life.
Google Bomb, The Untold Story of the $11.3M Verdict that Changed The Way We Use The Internet, is a great place to start on repairing and/or polishing your online image. Learn from my story, gain from my virtual disaster that lead to an awareness of the power of a keystroke. Google Bomb also offers great tools to help you dress yourself up online.
For more great tips on maintaining your virtual profile, visit my series on Virtual Vanity.
Order Google Bomb book today and take control of your wardrobe virtually – remember, whether you are applying for a job, going on a date, or interviewing for admissions at a college – chances are very high someone will be Googling you.
What is a Google bomb?
Google Bomb (n) or “link bomb”: Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search. (Wikipedia)
Insure your cyber profile. Learn how to wear your virtual clothes.
Also on Examiner.
Tags: Cyber Image, Cyber Safety, Google Bomb, Google Bomb Book, Internet Profile, Internet Safety, Internet Slander, Online Reputation
Sue Scheff: The Internet is an Information Highway, what does your road sign say about you?
by Sue Scheff on Sep 27, 2009
Are you a parent of a teen starting their college applications? Are you out of work, sending out your resume? Are you a small business owner and find your business is suffering? Are you a professional that depends on your good reputation?
If you have answered yes to any of the questions above, my new book is exactly what you need. Maintaining your online image today is as critical as having a good resume, outstanding application and keeping your offline personality similar to your virtual one.
I nearly lost my organization (Parents Universal Resource Experts), my reputation online was smeared, as well as the invasion on my private life was going viral while I slept. No, not literally slept, however I was not aware of what was slowing turning into what is considered a Google bomb.
One unhappy client, one disgruntled customer or a person that didn’t get the information they wanted, can take a few vicious keystrokes with a click of the mouse and turn your flourishing life into ruins. Your BFF today can turn into your foe tomorrow, or the soul mate you married is now your adversary. The latest source of revenge, is e-venge.
In my recent book Google Bomb, co-authored by prominent Internet attorney, John W. Dozier Jr., you will not only read about my unfortunate experiences, you will receive practical guidance to help you be proactive in protecting your cyber image. You will learn from my experiences and gain knowledge to build yourself an online profile you can be proud of.
Here are some quick tips to start. Remember, the Internet is today’s information highway and your name has a road sign.
1. Sign up for free services and post your resume or other information that pertains to your services, business, profession etc. Some of these services are Naymz.com, LookUpPages.com, Ziggs.com, LinkedIn.com.
2. For teenagers that will be applying for colleges, keep in mind, what you post today can haunt you tomorrow. More and more college admissions are using search engines to research their potential candidates. Take the time to secure your social networking sites and other places you surf. What does this mean? Keep it clean. Don’t post anything you wouldn’t want to show your parents or your grandparents!
3. Be sure to own your own name. Sign up for free services on Blogs with your name as the URL. Blogger.com and WordPress.com are two that are most frequently used. Try to keep them updated as time permits, however owning them is most important.
4. Set up your Google Alerts. You want to know when your name it being used online. This is another free service that will take you minutes to set up and keep you informed when your name is posted on the Internet. Twilert.com is used for Twitter Alerts. This is another free service to be alerted if people are using your name on Twitter.
5. Buy your domain name. This can be minimum in costs and the return will be priceless. Purchasing your name through GoDaddy or another source, can cost you about $9.99 a year (ie: www.suescheff.com). Building a small website can also be cost effective. GoDaddy offers services to assist you. You may even know someone that can build this for you. Most kids today are very proficient with their technology skills.
Do you feel you don’t have time to sit in front of your computer and build your online image? You may want to consider hiring a reputation management online service. My personal experience is with ReputationDefender. Today there is a large number of them to choose from as the Internet has become our lifeline to information.
Whether you hire a service or do it yourself, the last thing you want to do is ignore your cyber image!
Back to where we started, you do want to get into your college of choice, you want to land your dream job and you want to keep your online profile up to date. Take the steps to make that happen.
For more fantastic and educational information to protect you and your family online, read Google Bomb today. It is priceless!
For more information: Dr. Michele Borba Review, Defamation Law Blog, Foreword by CEO and founder of ReputationDefender, Michael Fertik, Google Bomb book Press Room.
Also on Examiner.com
Tags: Cyber Image, Cyberbullying, Google Bomb Book, Internet Defamation, Internet Gossip, Internet Law, Internet Profile, Internet Resume, Internet Slander, John Dozier, Michael Fertik, Sue Scheff
Sue Scheff: Google Bomb Book Debuts new Website
by Sue Scheff on Jun 08, 2009
Tags: Cyber Slander, Google Bomb, Google Bomb Book, Internet Law, Internet Profile, John Dozier, Michael Fertik, Online Image, Reputation Defender, Sue Scheff
Sue Scheff: Google Grows Smarter (ReputationDefender Blog)
by Sue Scheff on Mar 29, 2009
March 25th, 2009
Aside from the new word-relationship component, Google has also increased the characters devoted to summary paragraphs that attempt to pin down what people are searching for. In a recent blog post Google search quality team technical lead Ori Allon and snippets team engineer Ken Wilder wrote that the company “[is] deploying a new technology that can better understand associations and concepts related to your search. We are now able to target more queries, more languages, and make our suggestions more relevant to what you actually need to know.”
Heretofore Internet search services have focused on matching key words typed into query boxes with words at websites or in other online data. The newest generation of Internet users has caused a rise in demand for semantic searches that go beyond matching words to actually understanding what sentences or combinations of words mean. The trick, from a company stand point, has been whether or not adequate technology can be developed to process the increasingly complex searches with the high speed that Internet users have come to expect.
Not content with their current position behind Google in terms of search, Microsoft has recently stated that it is testing a Kumo.com semantic search engine. The hope is that the new search technology will be more popular than Microsoft’s current Live Search service, catapulting it beyond Yahoo! and Google.
As of Tuesday Google has rolled out semantic search capabilities in 37 languages. Some examples given by Wilder and Allon included a search in Russian for “fortune-telling with cards” which brought up search results for “tarot” and “divination.” Conversely, a Google search in English for “principles of physics” generated suggestions about “big bang” and “quantum mechanics.”
Tags: Google, Google Image, Google Search, Internet Profile, Michael Fertik, Reputation Defender, ReputationDefender Blog, Sue Scheff
