Sue Scheff: Don’t Get Caught Naked Online!
by Sue Scheff on Jan 15, 2010
- Are you looking for employment?
- Is your teen applying to colleges?
- Do you run a small business?
- Are you dating online?
- Does your career depend on your reputation?
It’s official; PEW study shows that about 75% of all Americans are using the Internet. More importantly over 53% of people are Googling each other! Do you know what Google is saying about you?
If you fall in any of the categories above, you have reason to be concerned about your virtual image. Being caught naked online doesn’t necessarily mean “butt” naked, however it does mean virtually exposed in ways that may not be flattering to you or your quest in life.
Google Bomb, The Untold Story of the $11.3M Verdict that Changed The Way We Use The Internet, is a great place to start on repairing and/or polishing your online image. Learn from my story, gain from my virtual disaster that lead to an awareness of the power of a keystroke. Google Bomb also offers great tools to help you dress yourself up online.
For more great tips on maintaining your virtual profile, visit my series on Virtual Vanity.
Order Google Bomb book today and take control of your wardrobe virtually – remember, whether you are applying for a job, going on a date, or interviewing for admissions at a college – chances are very high someone will be Googling you.
What is a Google bomb?
Google Bomb (n) or “link bomb”: Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search. (Wikipedia)
Insure your cyber profile. Learn how to wear your virtual clothes.
Also on Examiner.
Tags: Cyber Image, Cyber Safety, Google Bomb, Google Bomb Book, Internet Profile, Internet Safety, Internet Slander, Online Reputation
Sue Scheff: What Does Your Name Say Online?
by Sue Scheff on Nov 05, 2009
In today’s cyberspace world, the Internet is considered the information highway; however how do you determine what is Internet fact or fiction? Recently in Boca Raton, Florida a new service opened and it couldn’t be at a better time.
Today more and more people will Google you and the statistics are growing in regards to employers and college recruiters using Search Engines to research applicants. It has become imperative that you own your name and maintain your Internet Resume.
•53% of Americans Google each other. – Pew Internet & American Life
•26% of college admissions officers use search engines to research candidates. University of Massachusetts Center for Market Research
•64% of teens say that most teens do things online that they wouldn’t want their parents to know about. -anti-drug.com
*77% of executive recruiters use search engines to research applicants. -CareerBuilder
Here is a recent Press Release to learn more about placing your name online:
BOCA RATON, FL (November 3, 2009) – With an increasing number of Internet users Googling themselves and others on a regular basis, having an established and positive online search profile is a necessity for both individuals and companies.
Whether it’s a job seeker concerned about what potential employers see about them online or a business owner with a new product launch, having a strong Internet presence under one’s own name is an absolute necessity.
With this in mind, a Florida-based Internet marketing company has announced the launch of PlaceYourName.com, a new service that helps users manage and control what is seen about them when their names are searched online.
Using a combination of Internet public relations, Web site development and proprietary techniques, PlaceYourName.com offers its users the ability to place their name, news and biographical content online, creating a positive search engine profile in the process.
For less than $50, PlaceYourName.com helps empower users to take control of their online image, regardless of writing ability, computer knowledge or whether or not they have an existing Web site.
PlaceYourName.com offers registered users a personalized User Control Panel (UCP), where they input their information, news and content. After approving changes made by a PlaceYourName.com editor, the information is then placed online across a wide variety of content portals.
Once distribution takes place, users then have the ability to log back into their UCP and see the new information in the search engines in real-time.
The cost, ease-of-use and emphasis on personalized name promotion are what separate PlaceYourName.com from other traditional online visibility services.
PlaceYourName.com is a wholly owned subsidiary of Search Me Group, LLC, an Internet marketing company dedicated to establishing online visibility for individuals, companies and organizations.
For more information, visit http://www.PlaceYourName.com or call 1-561-404-4790. Take a few minutes to watch the video and see how PlaceYourName can help you!
If you doubt that maintaining your virtual image is important, be sure to read my recent book, Google Bomb! The Untold Story of How the $11.3M Verdict Changed the Way We Use the Internet.
Also on Examiner.com
Tags: Cyber Image, Cyber Profile, Internet Image, Online Image, parenting advice, Parenting Teens, Parents Universal Resource Experts, Place Your Name, Sue Scheff
Sue Scheff: The Internet is an Information Highway, what does your road sign say about you?
by Sue Scheff on Sep 27, 2009
Are you a parent of a teen starting their college applications? Are you out of work, sending out your resume? Are you a small business owner and find your business is suffering? Are you a professional that depends on your good reputation?
If you have answered yes to any of the questions above, my new book is exactly what you need. Maintaining your online image today is as critical as having a good resume, outstanding application and keeping your offline personality similar to your virtual one.
I nearly lost my organization (Parents Universal Resource Experts), my reputation online was smeared, as well as the invasion on my private life was going viral while I slept. No, not literally slept, however I was not aware of what was slowing turning into what is considered a Google bomb.
One unhappy client, one disgruntled customer or a person that didn’t get the information they wanted, can take a few vicious keystrokes with a click of the mouse and turn your flourishing life into ruins. Your BFF today can turn into your foe tomorrow, or the soul mate you married is now your adversary. The latest source of revenge, is e-venge.
In my recent book Google Bomb, co-authored by prominent Internet attorney, John W. Dozier Jr., you will not only read about my unfortunate experiences, you will receive practical guidance to help you be proactive in protecting your cyber image. You will learn from my experiences and gain knowledge to build yourself an online profile you can be proud of.
Here are some quick tips to start. Remember, the Internet is today’s information highway and your name has a road sign.
1. Sign up for free services and post your resume or other information that pertains to your services, business, profession etc. Some of these services are Naymz.com, LookUpPages.com, Ziggs.com, LinkedIn.com.
2. For teenagers that will be applying for colleges, keep in mind, what you post today can haunt you tomorrow. More and more college admissions are using search engines to research their potential candidates. Take the time to secure your social networking sites and other places you surf. What does this mean? Keep it clean. Don’t post anything you wouldn’t want to show your parents or your grandparents!
3. Be sure to own your own name. Sign up for free services on Blogs with your name as the URL. Blogger.com and WordPress.com are two that are most frequently used. Try to keep them updated as time permits, however owning them is most important.
4. Set up your Google Alerts. You want to know when your name it being used online. This is another free service that will take you minutes to set up and keep you informed when your name is posted on the Internet. Twilert.com is used for Twitter Alerts. This is another free service to be alerted if people are using your name on Twitter.
5. Buy your domain name. This can be minimum in costs and the return will be priceless. Purchasing your name through GoDaddy or another source, can cost you about $9.99 a year (ie: www.suescheff.com). Building a small website can also be cost effective. GoDaddy offers services to assist you. You may even know someone that can build this for you. Most kids today are very proficient with their technology skills.
Do you feel you don’t have time to sit in front of your computer and build your online image? You may want to consider hiring a reputation management online service. My personal experience is with ReputationDefender. Today there is a large number of them to choose from as the Internet has become our lifeline to information.
Whether you hire a service or do it yourself, the last thing you want to do is ignore your cyber image!
Back to where we started, you do want to get into your college of choice, you want to land your dream job and you want to keep your online profile up to date. Take the steps to make that happen.
For more fantastic and educational information to protect you and your family online, read Google Bomb today. It is priceless!
For more information: Dr. Michele Borba Review, Defamation Law Blog, Foreword by CEO and founder of ReputationDefender, Michael Fertik, Google Bomb book Press Room.
Also on Examiner.com
Tags: Cyber Image, Cyberbullying, Google Bomb Book, Internet Defamation, Internet Gossip, Internet Law, Internet Profile, Internet Resume, Internet Slander, John Dozier, Michael Fertik, Sue Scheff
Sue Scheff: Endorsements for Google Bomb Book are Explosive!
by Sue Scheff on Jul 24, 2009
Google Bomb – The Untold Story of the $11.3M Verdict That Changed the Way We Use the Internet
I am so excited as we are nearing our launch date of September 1st. Of course, excitement mixed with other emotions as this book was extremely difficult to write, however I know that there are many people out there that are victims of vicious keystrokes, and suffering with the feeling of being powerless to the Internet Slime. Take control back, learn to maintain and build your virtual image. Internet Defamation and Invasion of Privacy is a horrible and emotional experience that can lead many people into seclusion, depression and fear.
Do you have a story to share? Visit me at http://www.googlebombbook.com/share.php This book is dedicated to those that are suffering with cyberharassement and feeling helpless and alone. Trust me, you are not alone.
Here are the endorsements and reviews so far, and more are coming in…. I want to thank all these people for taking the time to read Google Bomb and send us their comments.
As author of the foreword and CEO and Founder of Reputation Defender Michael Fertik says, “Google is not God. Google is not the First Amendment, and it is not the truth. It is a machine. It may be the best machine invented in the past fifteen years, with myriad benefits for human knowledge and collaboration, but it is still just a machine that operates on rules devised by people. For that reason, it is both inherently fallible and subject to deliberate abuse.”
—Michael Fertik, CEO and Founder of Reputation Defender
“I haven’t been this affected by a book in a long time. I went from a shaking rage to knots in my stomach to tears and finally to cheers. What happened to Sue could happen to any of us, and Google Bomb’s practical guidance, makes this a highly profound and useful book that the world needs to read.”
—Michele Borba, Ed.D., Author of The Big Book of Parenting Solutions, Parenting Expert and Today Show Contributor
“Google Bomb is a great book! The Constitution protects free speech, but slander is not free speech. We should be able to hold slanderers accountable, and Google Bomb helps readers do that.”
—Senator Walter G. “Skip” Campbell, Jr.
“Parents need to teach their kids to be safe online, and Google Bomb offers a game plan that even a technophobe can execute. A must read for anyone who has ever posted their name on the internet, but especially for those whose kids are doing so every day.”
—Danielle Wood, Editor-in-Chief, Education.com
“Google Bomb is an instructive and timely book that will only become increasingly relevant as our laws catch up to the realities of today’s evolving technology. Sue’s triumph over her attacker underscores the principle that there is no constitutionally protected right to defame others online.”
—Fatima R. Fahmy, Attorney at Law
“Google Bomb offers solutions to virtual threats and character assassinations and is a wakeup call as to why we need tough legislation to protect the innocent – albeit children, adults, or businesses. Bravo to Sue Scheff and John W. Dozier Jr. for writing this much-needed book.”
—Ross Ellis, Founder and CEO, Love Our Children USA
Tags: Cyber Image, Cyber Safety, Cyber Slander, Google Bomb Book, Internet book, Internet Defamation, Internet Safety, Online Slander, Sue Scheff
Social Networking Sites – Careful What You Post – Today’s Facebook Could Be Tomorrow’s Casebook
by Sue Scheff on May 13, 2009
Source: Toronto Sun
More like Casebook
Social networking sites can sometimes make or break a case in court
Last year, for example, an Ottawa court heard that a civil servant had started a clandestine affair with an old friend she reconnected with through Facebook during a messy custody battle involving three kids.
In a Vancouver courtroom last month, defendants in a personal injury case produced photos from the plaintiff’s Facebook profile showing that while Myla Bagasbas was seeking $40,000 in damages for pain, suffering and loss of enjoyment after a car accident, she was still able to kayak, hike and bike post-accident.
“Facebook will be seen as a gold mine for evidence in court cases,” said Ian Kerr, Canada Research Chair in ethics, law and technology at the University of Ottawa.
But it will also challenge the courts to further define the notion of personal privacy. In a precedent-setting case this year, a Toronto judge ordered that a man suing for physical injury in a car accident be cross-examined on the contents of his private Facebook profile. Justice David Brown of the Ontario Superior Court of Justice overturned a previous court decision that called the defendant’s request to look for incriminating evidence a “fishing expedition.”
The very nature of Facebook is to share personal information with others, Brown wrote, and is likely to contain relevant information about how the plaintiff, John Leduc, had led his life since the accident. But if Leduc’s profile is private with restricted access, is that considered an invasion of privacy?
“The courts sometimes don’t get it,” Kerr said. “The tendency in judicial opinion and popular thinking is that once something is out in the public, there’s no such thing as privacy anymore. But that can’t be right because we all have curtains.”
For Facebook users, those curtains are our privacy settings. If our home is our castle, Facebook should also be considered a walled domain, Kerr said.
For example, while a member may post pictures from a beer bash the night before, that doesn’t mean they would take the same pictures to show off to their boss the next day, Kerr explained.
Likewise, in Murphy versus Perger, a judge ordered that the plaintiff, who was suing for claims of personal injury and loss of enjoyment of life after a car accident, produce copies of her Facebook pages showing photos of her engaging in social activities. In her judgment, Ontario Superior Court Justice Helen Rady wrote “The plaintiff could not have a serious expectation of privacy given that 366 people have been granted access to the private site.”
But having 366 Facebook friends doesn’t entitle the rest of the world to view personal information meant only for certain eyes, said Avner Levin, director of the Privacy Institute at Toronto’s Ryerson University.
“It’s not how many people you share it with, it’s who you choose to share the information with,” Levin said. “The judge is missing the point. What’s important is not how many people are your friends, but who you choose to know you.”
While we’re able to compartmentalize and separate people in our lives offline by assigning titles to different spheres — co-workers, neighbours, family — the online world fails to recognize those distinctions, he added.
It’s a habit that spills over in the job hunt as well. Employers admit they rely heavily on information they glean about a candidate from Google searches and networking profile pages. But it’s an unfair screening process, Levin said, and attaches more value to people’s online identities — and sometimes third-party information — than the candidate they meet in real life.
“We need to suppress that tendency to go on Google and look people up. There’s already a process of hiring that works for them and has been working for years,” Levin said.
While we’re more likely to trust a direct source and treat gossip with skepticism in the offline world, the same can’t be said of online information.
Pruning online identities and putting a person’s best cyber-foot forward are services offered by companies such as DefendMyName, a personal PR service which posts positive information about a client and pushes down negative links in Google. ReputationDefender also destroys libelous, private or outdated content.
“A resume is no longer what you send to your employer,” said ReputationDefender CEO Michael Fertik. “More people look at Google as a resume.”
But instead of authenticating information found online, people are trusting secondary material and treating Google like God.
“What happens is in a court of law, you have to prove something beyond a reasonable doubt. On the Internet though, many decisions are based on lower standards,” Fertik said.
But is sanitizing a person’s online reputation of unflattering content an infringement of freedom of speech and freedom of expression?
“Only if you believe Google is the best and most accurate source of information,” Fertik said. “But I don’t think Google is God. I believe Google is a machine.”
Tags: Cyber Image, Cyber Law, Cyber Resume, Cyber Safety, Facebook, Google Image, Internet Gossip, Internet Law, Internet Safety, Michael Fertik, Online Image, Online Profile, Parenting Teens, Reputation Defender, ReputationDefender, Social Networking Sites, Sue Scheff, Virtual Resume
Sue Scheff: Don’t Let the Web Kill What you Love by Michael Fertik
by Sue Scheff on Feb 15, 2009
“It takes 20 years to build a reputation and five minutes to ruin it.”
Warren Buffett said that, before the invention of the Internet. Now, in the information age, the statement has never been more truthful. That is why I started a business, ReputationDefender, that is all about protecting reputations.
Your good name, and the reputations of your family, business, and everything you love, is valuable. So, when your neighbor, a customer, or a love interest plugs your name into a search engine, what will they find?
Anyone can come along and slam you online and if that happens, search results for your name might be dominated by negative, incomplete, or even false information. A hostile online comment might represent the uncommon experience of a dissatisfied customer or disgruntled neighbor, but due to the structure of search engines, that single opinion can be greatly amplified and made to look like a universal point of view. You might fall victim to the sniping of an anonymous blogger or even a competitor posing as an angry customer.
It’s not only easy to publish half-truths, innuendo, and falsehoods on the Internet, it’s also easy to make them stick. Many people who publish negative web content know how to make it maximally destructive. Lies, rumors, or memes take flight easily, getting repeated, added to, and generally magnified. Even though some of these narratives are discovered to be false, very few of them get debunked as loudly as they are broadcasted in the first place. As a result, false content often becomes more visible on the web than, say, well-researched articles from reputable news sources. It might seem illogical that bogus speculation can end up dominating searches for you, but that’s how a rumor mill works.
A great strength of the Internet is that it gives everyone a voice. That’s also one of its dangers: it can endow fraudsters and idle speculators with the appearance of authority.
The danger is real. This does not mean you should stop using the Internet. It means that you must proactively establish your accurate and positive presence on the web before there is a problem. You need to maximize your control over what people find about you, before someone else does it for you.
There are options. Companies have developed software solutions for online reputation protection. ReputationDefender, which is now a partner with TheStreet.com network, is my company, and we do just that.
Michael Fertik is the Founder and CEO of ReputationDefender, the online reputation management and privacy company.
Tags: Cyber Image, Cyber Slander, David Pollack, Google Image, Internet Defamation, Internet Gossip, Internet Law, Internet Slander, Michael Fertik, Online Image, Reputation Defender, Reputation Defender/MyEdge, Sue Scheff
