“Txting While Driving…. It Can Wait” campaign
by Sue Scheff on Jan 20, 2012
Distracted driving kills. Whether it is drinking and driving or texting and driving, if you are not driving and paying attention to the road and your car, you are not only endangering yourself, you are a danger to others on the road.
AT&T has been committed to bring awareness and helping prevent distracted driving.
Below is a link to a video that AT&T shot last week during a teen safety fair in Washington D.C., sponsored by a DC TV station and the National Organizations for Youth Safety (NOYS) — a network of national associations and federal agencies focused on youth safety and health. (You may recall, last May AT&T announced a $1 million commitment in the fight against texting and driving. That commitment involves a contribution to NOYS to develop and train student ambassadors on anti-texting-while-driving education. The students then host summits on the topic within their schools and hometowns throughout the school year.)
As part of the D.C. teen safety fair, AT&T had a TWD Simulator on site to give teens a first-hand experience at just how much of a distraction texting and driving can be. As you’ll see from the video, the simulator is a full-sized car. Kids get in the simulator, put on goggles and start driving, using a heads-up street display in their goggles. They then send a text message and the inevitable result is the kid crashes into a car or a pedestrian.
Link to TWD Simulator: http://silo.mediasilo.com/weblink/FBF9900EF2686B78BA344B8D06D55ECC/22455/
Background on our “Txting While Driving … It Can Wait” campaign:
While distracted driving is an issue for all motorists, teenagers are particularly at risk. Traffic crashes are the leading cause of death for teens, and the proliferation of distracted driving among teens is a huge challenge.
That’s why AT&T”s “Txting…It Can Wait” public awareness campaign is especially focused on educating teens about the risks of texting while driving and spreading the message that text messages can wait. Not even red lights, professionals say, signal a “safe” time to text.
As part of its campaign, AT&T has developed a powerful documentary called “The Last Text” that examines the real world consequences of texting and driving. Each of the eight individuals in the video — whose lives have been impacted tragically by texting while driving — volunteered their stories to help educate Americans — particularly youth — on the risks of texting behind the wheel. The documentary can be viewed online on the AT&T “It Can Wait” website and on the AT&T YouTube page.
Texting is so dangerous because it takes a driver’s eyes off the road for an average of 5 seconds. At 55 mph, that’s like driving the length of a football field completely blind. Studies show a driver’s reaction time is doubled when reading or sending a text, and that motorists sending a text while driving are 23 more times likely to be in a crash.
Tags: ATT, Cell Phone Safety, Distracted Driving, It can wait, Parenting, parenting advice, Parenting Blogs, Parenting Resources, Safe Driving, Teen Issues, Teens Driving, Teens Texting, Texting and Driving
Sue Scheff: Texting Teens – Will they be able to communicate verbally?
by Sue Scheff on Apr 23, 2010
Today more and more teens have cell phones. Teen texting between friends has now overtaken cell phone communications – and every very other common form of interaction. According to a recent study by PEW Research:
- Half of teens send 50 or more text messages a day, or 1,500 texts a month. One in three send more than 100 texts a day (or more than 3,000 texts a month.)
- 15% of teen texters send more than 200 texts a day, or more than 6,000 texts a month.
- Boys send and receive 30 texts a day; girls typically send and receive 80 messages per day.
- Teen texters ages 12-13 typically send and receive 20 texts a day.
- 14-17 year-old texters typically send and receive 60 text messages a day.
- Older girls who text are the most active, with 14-17 year-old girls typically sending 100 or more messages a day or more than 3,000 texts a month.
- 22% of teen texters send and receive just one to 10 texts a day, or 30 to 300 texts a month.
Is this a time parents need to pick and choose issues of concern? Yes and no. There are many other more serious issues such as drug abuse or gang relations, however if your teen is obsessed or addicted to texting, it may be time to intervene. Give your teen limits, and be sure there is a time that the phones are simply turned off.
Having consequences in place and following through with them can help convey to your teen that you are serious. Teens need to learn how to “talk” to others outside of texting. Parents should be concerned that all the texting may alter their ability to communicate effectively.
When it is time to apply to colleges or interview for a job, will they have the verbal skills they need? At last glance, you can’t text your way into employment or into a college.
In Florida, there is a bill in legislation that will ban texting and driving. Although many know the dangers of texting and driving, many still do it. Stress to your teens, no text is worth dying over. Encourage your teens to take the pledge and join thousands of others that are putting the cell phone aside as they drive.
Be an educated parent, you will have safer and healthier teens.
Watch video and read more on Teen Cell Phone Addiction.
Tags: Cell Phone Safety, Parenting, Parenting Tips, Sue Scheff, Teen Issues, Teens Texting
Sue Scheff: AT&T Kicks off – Don’t Text and Drive Campaign
by Sue Scheff on Mar 22, 2010
AT&T recently launched a new campaign to raise awareness about the risks of texting and driving and remind all wireless consumers, especially youth, that text messages can – and should – wait until after driving.
The national campaign features true stories and the text message that was sent or received before someone’s life was altered, or even ended,because of texting and driving.
Stop what you’re doing. Take out your wireless device. Read out loud the last text message you received. Would reading or responding to that text message while driving be worth causing a serious accident? When you look at it that way, there’s no text that couldn’t wait.
AT&T* is launching today a new campaign to raise awareness about the risks of texting and driving and remind all wireless consumers, especially youth, that text messages can – and should – wait until after driving.
The national campaign features true stories and the text message that was sent or received before someone’s life was altered, or even ended, because of texting and driving. By featuring real stories, the campaign will demonstrate how insignificant a text message is compared to the potentially dire consequences of reading or responding while driving.
For example, in one of the television spots, the text “Where u at?” flashes on the screen and a mother says, “This is the text my daughter was reading when she drove into oncoming traffic.” The ad also includes the message “No text is worth dying over” and the campaign’s tagline, “Txtng & Drivng … It Can Wait.”
“We explored several campaign concepts but we didn’t have our ‘aha!’ moment until we asked one of our focus groups to take out their devices and read the last text they received,” said Cathy Coughlin, senior executive vice president and global marketing officer for AT&T. “When we asked if that particular message was worth the potential risk of reading while driving at 65 mph, you could have heard a pin drop. That’s when we realized the message ‘it can wait’ was effective in educating consumers about the dangers of texting while driving.”
The new campaign will span print, radio, TV and online advertising – which will be rolled out in the coming months – as well as in-store signage, collateral and online billing. In addition, parents, high school educators and, most importantly, youth, can now visit AT&T’s online resource center www.att.com/txtngcanwait. The site includes downloadable information about texting while driving such as a parent-teen pledge; a teen-teen pledge; a poster; a brochure; safety tips; and more.
AT&T also has launched a Facebook application, which can be found at www.facebook.com/att. Friends can share this application with one another to encourage each other to take the pledge to not text and drive. AT&T will also be promoting the pledge via a “twitition” on Twitter to ask followers to rally around the cause. You can follow @ShareATT on Twitter. In addition, to honor those taking the pledge, AT&T will contribute $250,000 to one or more non-profit organizations focused on youth safety and will announce the selected non-profit organization(s) at the start of National Youth Safety Month in May.
“While our campaign is important for all drivers, we’re particularly focused on youth,” said Coughlin.
In September 2009, AT&T announced a commitment to raise awareness about the issue of texting and driving through a multifaceted initiative to educate employees, customers and the general public about using wireless devices safely while driving.
Since then, AT&T has revised its wireless and motor vehicle policies to more clearly and explicitly prohibit texting and driving, impacting its approximately 280,000 employees; incorporated a don’t-text-and-drive message on the plastic clings that protect handset screens on the majority of new devices sold in AT&T’s more than 2,200 stores; and will integrate campaign messaging in AT&T catalogs, in-store signage and collateral, bills, e-mails, newsletters and more.
By using multiple touch points, AT&T expects the campaign to reach millions.
* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE:T – News) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive organizations are known for their leadership in directory publishing, advertising sales and interactive local search applications. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE magazine’s list of the World’s Most Admired Companies.
About Philanthropy at AT&T
For over 25 years, AT&T and the AT&T Foundation have been committed to advancing education, strengthening communities and improving lives. Through its philanthropic initiatives and partnerships, AT&T supports projects that create learning opportunities; promote academic and economic achievement; and address community needs. In 2009, nearly $155 million was contributed through corporate, employee, and AT&T Foundation-giving programs.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow news on Twitter at @ATTNews. On Facebook at www.Facebook.com/ATT to discover more about consumer and wireless services or at www.facebook.com/ATTSmallBiz to discover more about our small business services.
Tags: Cell Phone Safety, Parenting, parenting advice, Parenting Blogs, Parenting Tips, Sue Scheff, Teen Driving, Texting and Driving
Sue Scheff: Texting While Driving -Cell Phone Safety
by Sue Scheff on Dec 07, 2009
Recently I was contacted by WebSafety to share some valuable and priceless information to help you keep your teens safe while driving.
WebSafety has developed a software that alerts parents before danger happens (if children are contacted by someone they don’t know [they say 700,000 predators are online everyday grooming kids, trying to find their next victims] and if your child receives ‘LMIRL’ = let’s meet in real life, you’ll get alerted in real time, if they’re being cyber bullied, stalked, or being asked to send nude pics [AKA ‘sexting’ which becomes child pornography once trafficked from friend to friend.]
With the news of the recent 13 year old suicide of Hope Witsell in Florida, which is releated to sexting and bullying, it is imperative parents keep 10 steps ahead of their kids and teens technically.
Zig Ziglar Agrees to Market Blindspot Alert`s Two Products, WebSafetyPC and CellSafety
DALLAS–(Business Wire)–Blindspot Alert, Inc. (the “Company”) (OTCBB:BSAL), a developer and marketer of software that makes cell phone usage and the Internet safer for families, today announced the association of Zig Ziglar and Ziglar, Inc. to support and promote the marketing of the Company`s two products: WebSafetyPC and CellSafety.
“My life and career have been spent in service to family values,” Zig Ziglar said from his home in Dallas, Texas, “and like many parents and grandparents, I’ve wondered how we can better protect our children from predator invasions over the Internet. Likewise, texting while driving has become a major risk for teenage drivers, increasing the likelihood of having an accident by as much as 23 times. When our family reviewed the WebSafetyPC and CellSafety products, we knew we wanted it; and we want everyone we care about to have it, too.”
President of Ziglar, Inc., Tom Ziglar says, “This really is a remarkable technology, and one that every family with a computer in their home or a person who drives while using a cell phone should have.”
The Company`s President Clifton Jolley says, “Having Zig as a proponent of the WebSafetyPC and CellSafety products is gratifying. Together we are committed to protecting children from Internet predators and from the risks associated with cell phones and driving. Like many of us, the Ziglar family has worried over the risks posed by these technologies; but until we developed the technology, Internet and cell phone usage has been a frustrating task for most parents. WebSafetyPC and CellSafety create a safety net to keep kids and adults from falling into bad habits such as texting while driving and from being contacted by cyberbullies and predators.
The Company`s two main products are:
CellSafety all but eliminates the risk of texting while driving by turning off
the texting feature at a predetermined speed. Parents also have the ability to
create “test-free zones,” such as schools, where cheating by texting is an
increasing problem. “Another great feature,” Tom Ziglar says, “is the FindMe
feature that lets me find my cell-phone-enabled children.”
WebSafetyPC provides many of the features available on CellSafety phones such as alerts for cyber bullying, sexting, and predator alerts. The president of Mothers Against Predators says of her experience, “The predator who attacked my daughter didn`t come in through a window…he came in through my computer.”
WebSafetyPC and CellSafety provide the following features as demonstrated by these two charts:
https://www.mywebsafety.com/Shared/WebSafetyProductComparisonv.1.4.pdf
https://www.mywebsafety.com/Shared/CellSafetyProductComparisonv.1.4.pdf
National Press:
http://www.mywebsafety.com/Site/video.asp?isv=3&Pin=48238&SN=ChildSafety
For more info, please see:
http://www.MyWebSafety.com/ChildSafety
Tags: Cell Phone Safety, Cyber Safety, Internet Predators, Internet Safety, Parenting Teens, Sexting, Sue Scheff, Teen Driving, Teen Help
Sue Scheff: Cell Phone Safety Tips and Teens
by Sue Scheff on Sep 05, 2009
Like Internet safety, as parents today, we need to be eduated on cell phone safety and our kids. Here are some great tips from Connect Safely. Take the time to be an educated parent.
Source: Connect Safely
Though teens make little distinction between fixed and mobile socializing, we adults still do. So here are some basic ideas for safe socializing on phones as well as the Web that we hope will work for both generations.
Smart socializing. Use the same good sense about what you post from your phone as from a computer. Once they’re posted, text, photos, and video are tough to take back, can be copied and pasted elsewhere, and are up there pretty much forever. Think about the people in them (including you!). Reputations are at stake, and even more if nudity or sex is involved.
Bullying by phone. Because people socialize on cellphones as much as online, cyberbullying can be mobile too. Treat people on phones and the Web the way you would in person, and the risk of being bullied goes down.
Sexting: It’s the same on phones as on the Web – do not take, send, post or even store on your phone nude photos of anyone under 18. You could be charged with production, distribution, or possession of child pornography, a serious crime. You could also be subjected to jokes, bullying, blackmail, expulsion from school, loss of a job, etc. and the images can circulate forever.
The value of “presence.” If you do a lot of texting, consider the impact that being “elsewhere” might be having on the people around you. Your presence during meals, at parties, in the car, etc. is not only polite, it’s a sign of respect and appreciated.
Down time is good. Constant texting and talking can affect sleep, concentration, school, and other things that deserve your thought and focus. Real friends understand there are times you just need to turn off the phone – harassment can happen between midnight and morning too.
Social mapping. Most cellphones now have GPS technology and there are a growing number of services that allow friends to pinpoint each other’s physical location. If you use such a service, do so only with friends you know in person, and get to know the service’s privacy features!
Reprinted with permission from Connect Safely
Learn more at http://www.connectsafely.org
Tags: Cell Phone Safety, Parenting, parenting advice, Parenting Blogs, Parenting Teens, Sue Scheff, Teen Cell Phone Safety, Teen Help
Sue Scheff: Cell Phone Safety Tips
by Sue Scheff on Aug 13, 2009
SafeTeens.com is a website full of fantastic tips, articles, and resources to keep your teens safe online, on their cell phones, texting tips and more. It also offers “Guidelines for Parents” which every parent should take the time to read.
Back to school is on its’ way – here is an exerpt on cell phone safety tips for your teens.
Cell Phone Safety Tips
Reposted from ConnectSafely.org
Mobile safety in general. Just as in chat rooms and social sites, kids need to think about who they text and talk with. They should never text/talk about sex with strangers. Phones should only be used to communicate with people they know in the real world.
Bullying by phone. Since young people’s social lives increasingly fold in cell phones as well as the Web, cyberbullying and harassment have gone mobile too. Talk with your kids about how the same manners and ethics you’ve always taught them apply on phones and the Web as in “real life.”
Mobile social networking. Many social sites have a feature that allows users to check their profiles and post comments from their phones. That means some teens can do social networking literally anywhere, in which case any filter you may have installed on a home computer does nothing to block social networking. Talk with your teens about where they’re accessing their profiles or blogs from and whether they’re using the same good sense about how they’re social networking on their phones.
Social mapping. More and more cell phones have GPS technology installed, which means teens who have these phones can pinpoint their friends’ physical location – or be pinpointed by their friends. Talk with your kids about using such technology and advise them to use it only with friends they know in person.
Media-sharing by phone. Most mobile phones we use today have cameras, some videocams – and teens love to share media with friends on all types of mobile devices. There is both a personal-reputation and -safety aspect to this. Talk with your teens about never letting other people photograph or film them in embarrassing or inappropriate situations (and vice versa). They need to understand their own and others’ privacy rights in sharing photos and videos via cell phones.
‘Smart phones.’ We’ve already been over many smart- or 3G-phone features above, but remember they usually include the Web. That means more and more people can access all that the Web offers, appropriate or not, on their phones as well as computers. Mobile carriers are beginning to offer filtering for the content available on their services, but they have no control over what’s on the Web. Parents of younger kids might want to consider turning off Web access and turning on filtering if they’re concerned about access to adult content.
Text messaging costs. On some mobile services, a single text message can cost 15 cents to send and a couple of cents to receive. Check to see if your carrier has flat-rate texting that can be included in your child’s or family’s service plan; otherwise your teens could be using up their entire college fund.
Tags: Cell Phone Safety, Cyber Safety, Parenting, parenting advice, Parenting Resources, Parenting Teens, Parenting Tips, Sue Scheff, Teen Help



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